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Work Experience

Apr 2021 - Present
Marketing Automation Manager

Jun 2018 - Mar 2021
Marketing Automation Manager

Nov 2016 - May 2018
Digital Marketing Specialist

Apr 2016 - Oct 2016
Marketing Specialist
C. Myers Corporation

Nov 2015 - Mar 2016
Local Search Intern
Ethology (Acquired by Tallwave)

Lead owner of global email communications (Marketo), collaborating with stakeholders and subcontractors to devise effective strategies. Crafting and implementing email campaigns, while also generating insightful reports to measure performance and enhance ROI

Proposed, adopted and single-handedly implemented Marketo for Wix, including integrations and database management


Evaluate campaigns encompassing - target audience, creative elements, deliverability, open rates, click-through rates, and conversion metrics


Analyze existing processes, identifying bottlenecks, and developing innovative solutions to optimize efficiency and productivity

Handled all global email marketing and automation (Marketo) initiatives primarily focused on North America, China, Germany, and Japan.


Managed and maintained the marketing database of over 500k+


Ran quarterly campaign reports and roadmaps to stakeholders and leaders


Created, executed and analyzed all email campaigns from start to finish

Collaborated with diverse teams to create impactful campaigns followed by insightful email performance reports.Created and updated campaign landing pages to coordinate with marketing efforts

Created search and display ads through Photoshop and published through AdWords, AdRoll and LinkedIn

Executed email blasts through NetSuite and presented analysis to executive leaders

Drove weekly marketing meetings with leadership


Managed the company blog and press releases

Established social media presence for 120+ locations for Value City Furniture and 350+ franchisees for Sir Speedy and PIP through Google My Business, Yelp, Foursquare, Apple Maps and YP

See all experiences on my LinkedIn

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